Why your eCommerce shipping strategy is more important than you may think

Shipping is one of the most important components of your eCommerce business. The customer experience is made or broken by the delivery process. And, revenue can be lost if shipping costs are too high. But, many online sellers don’t realize how difficult it is to get shipping right…until it’s too late. That’s why building a strong eCommerce shipping strategy is a must.

In this article, we’ll be looking at some of the research that has been done into what customers expect from online delivery services. We will also look at why it’s important to have a strong eCommerce shipping strategy and how you can achieve success by focusing on your customers.

So, let’s get started!

Research into customer expectations

According to a Boston Consulting Group (BCG) study, customers rank shipping as the most important element of the online shopping experience. They are even more likely to abandon a purchase if the shipping cost is too high or the delivery time is too long.

This makes sense when you consider that shoppers want their goods to arrive as quickly and cheaply as possible. They don’t want to be left waiting, and they certainly don’t want to pay too much for the delivery.

According to a Forrester Research report, 41% of customers expect free shipping, but most are willing to pay if it means speedy delivery times. This, however, isn’t always realistic.

And, according to a study by UPS and ComScore, 47% of customers who chose two-day shipping for an online order ended up changing their minds because the cost was too high. This is why many eCommerce sellers are turning toward hybrid shipping, which combines multiple options instead of offering one type of shipping to all customers.

The takeaway

Customers want fast, affordable shipping. If you can’t offer this, they will take their business elsewhere. That’s why it’s important to have a strong eCommerce shipping strategy in place. This will help you meet your customers’ needs and keep them coming back for more.

How to create a strong shipping strategy

You can do several things to create a strong eCommerce shipping strategy. Here are a few tips:

1. Know your customer base: It’s important to know what your customers want in shipping. Do they want free shipping? How much are they willing to pay for shipping? What is the ideal delivery time?

2. Offer a variety of shipping options: Don’t just offer one type of shipping to everyone. Instead, offer a variety of shipping options that cater to your customers’ needs. This will help keep them happy and come back for more.

3. Keep your shipping costs low: Customers want low prices. To keep them happy, you need to offer affordable shipping costs. If your costs are too high, they will take their business elsewhere.

4. Focus on customer service: Besides offering various delivery options and keeping costs low, it’s also important to focus on customer service. Make sure that your customers know when their order will arrive and keep them updated on the status if it looks like shipping might be delayed.

Conclusion

Shipping is one of the most important factors of your eCommerce business, but many online sellers don’t realize this until it’s too late. Once a customer has experienced a bad delivery experience, chances are they won’t come back. That’s why it’s important to focus on your customers and create a strong shipping strategy that meets their needs. By doing this, you can ensure that they are happy with your eCommerce delivery services and keep them coming back for more.