Packaging acts as a shield for your product, protecting it from harm during shipping and storage. It’s also the first thing customers see when they pick up your product off the shelf. Packaging is often what initially draws a customer to a product in the retail store.
However, optimal packaging isn’t just about being eye-catching; it’s also about being functional. If your packaging is ineffective, it can do more harm than good by damaging the product or leading to customer dissatisfaction. In this article, we’ll take a look at the top three packaging mistakes that can turn customers away from your product.
One of the biggest mistakes you can make when packaging is skimping on quality. When thinking about the price point of your product, keep in mind that customers are willing to pay more for a higher-quality product.
Customers will have no problem noticing if your packaging isn’t top-notch, so it’s vital to use durable, high-quality materials.
Companies make another common mistake using packaging that fails to protect products during shipping and storage properly. No matter how good your product looks on the outside, none of that matters if it’s damaged or unusable because it wasn’t properly packaged.
To avoid this, make sure that your packaging is sturdy and can withstand bumps and jolts during transit. Additionally, use protective inserts and cushioning to keep products from moving around and getting scratched or dented.
One of the best ways to stand out from the crowd is to use branded packaging. Not only does this attract customers and increase brand recognition, but it also works as a signal that the product is high-quality and worth buying.
If your packaging isn’t branded, customers may assume you’re trying to cut costs by skimping on production. Even if your unbranded materials look nice and are high-quality, customers may be hesitant to purchase your product if they don’t know anything about your brand.
Companies’ top three mistakes when packaging is skimping on quality, using packaging that doesn’t protect products, and using unbranded packaging. By avoiding these mistakes, you can create packaging that will entice customers and increase your bottom line.